Material Expressive is all about making Google products and Pixel feel more premium and engaging. It integrates lively design principles like dynamic shape, color, typography, and motion directly into the user interface. We know from research that this approach significantly boosts desirability, user preference, and how people perceive brand quality. Beyond aesthetics, it offers greater design flexibility for products to evolve with trends, while also enhancing usability for everyone.
I lead the entire adoption program for Material Expressive across Google's vast product ecosystem. This involved setting the clear bar for what success looked like and then helping diverse teams understand how these new principles could best serve their unique products. It often meant navigating complex discussions around prioritization and grappling with ambiguity, always aiming to align product-specific needs with our broader company goals. I led a dedicated team (design, engineering, and program management) and worked directly with product execs across Google’s major businesses to achieve this.
